A collaborative marketing campaign is encouraging members of the cannabis community to do their civic duty by registering to vote while enjoying a favorite pastime—smoking weed. Dubbed the Ballot Box, the joint effort by Higher Ground Media and Saints Joints packages five pre-rolls, and a copy of the Bill of Rights with a QR code that links to the Cannabis Voter Project.
Higher Ground editor-in-chief Michael A. Stusser told High Times that the Ballot Box is a high-end box of all-flower joints that serves as an “entry point to spark engagement and register new voters.”
“At Higher Ground, we’re always trying to elevate the dialogue on cannabis. Sometimes that’s using humor to get our point across (see “Comedians in Cars…Smoking Cannabis“), sometimes interviewing folks you would be surprised to hear from—like cops or teachers,” Stusser wrote in an email. “And we also want to be active both in the community, and society