Chris Day has spent his career at the intersection of storytelling, strategy, and social impact. After decades in media, PR, and marketing, he brought his expertise to the cannabis industry—drawn by its potential to right historical wrongs, drive sustainable innovation, and redefine global wellness. As co-founder of the Global Cannabis Network Collective and a key voice behind Cannabis Means Business, Day now helps cannabis leaders navigate complex markets, build lasting brands, and prepare for international expansion. In this interview with Ganjapreneur, he discusses the urgent need for U.S. reform, what sets New York’s cannabis market apart, and why true success in this space demands not only resilience—but a willingness to think globally and act with purpose.
Read the full interview:
Ganjapreneur: You’ve had a diverse career spanning media, marketing, and business strategy—what led you to cannabis, and what’s kept you here?
Chris Day: After two decades in PR, marketing, and advertising—some fulfilling, some just for a paycheck—I wanted to apply my skills to something with real purpose.
Cannabis offered that: an industry with the potential to do good, build equitable businesses, and make a global impact. What keeps me here, even when it’s tough, is the belief
