LOS ANGELES — If you only had a few minutes to get a sense of where the marijuana industry is headed, you might look at the free samples at the MJAC2017 InvestorsHub International Cannabis Conference over the weekend.
The event looked a lot like any other business conference. People in office attire exchanged cards; one woman was pitching Uber, but for pot; digital screens marked the conference rooms and displayed the day’s scheduled talks; exhibitors’ booths had free pamphlets, and free folders with more free pamphlets.
In one of those folders, along with printouts of company information, was a sample pack of chewable fruit-flavored treats containing cannabidiol, or CBD, a non-psychoactive element of cannabis often used as a relaxant and pain reliever. At another booth, a man offered small plastic spoonfuls of CBD-infused honey. Elsewhere? Tiny jars of CBD-infused lotions and capsules.
As more states legalize marijuana and more people figure experiment with new ways to process the plant, you can expect to see more cannabis products that don’t involve inhaling. Here’s a rundown of some of the products that stood out at the conference.
Sports Drinks, K-Cups
Like the focus that coffee brings without the caffeine terrors? Isodiol, which produces cannabis-infused drinks and an array of topical products and trades on the Canadian Securities Exchange, sells coffee and tea that are infused with CBD and THC, in bottle and K-cup form, brewable in any coffee machine from Keurig.
Michael Silvia, director of business development at Isodiol, said the company was licensing