SANTA ANA, California – Rob Van Dam, WWE Hall of Famer and global sports entertainment icon, recently announced the official launch of his wellness products, a new generation of cannabis and hemp products that align directly with his long-time cannabis advocacy and include a vertically integrated partnership as well as CBD product lines.
The soon-to-be-released launch of RVD420 is anchored by a strategic retail and distribution partnership with a leading multi-state cannabis operator, alongside the national DAM GOOD CBD e-commerce platform beginning in Summer 2026.
Highlights:
Multi-state rollout of RVD420 across seven (7) key U.S. markets Strategic retail partnership with a leading MSO Hall of Famer-backed brand with dedicated and built-in customer base National DAM GOOD CBD e-commerce platform launching in June 2026
Rob Van Dam’s wellness products are designed to bridge authentic cannabis culture with disciplined execution, offering premium products that reflect the positive culture and benefits of cannabis. The national CBD e-commerce platform is focused on recovery, rest, and everyday beneficial use.
“Creating these products for other cannabis enthusiasts is very important to me – THC and CBD products have been part of my routine for decades and instrumental to my success,” said Rob Van Dam,
