Egg Harbor Dispensary Is a Mom-and-Pop Success Story – New Jersey Monthly

Kelly Gatto and Jim DiNatale own Brute’s Roots Dispensary in Egg Harbor. Photo: Courtesy of Krystle J. Bailey

Brute’s Roots Dispensary in Egg Harbor is known for its low prices and sun-grown cannabis, both a rarity in New Jersey. Owned by Kelly Gatto, a registered nurse, and her fiancé, Jim DiNatale, who rehabs old industrial buildings, their adult-use dispensary opened in September of 2023 and was voted best dispensary in the state three months later by the industry group Cannademix. Their success hasn’t come easy. A 3.5-year wait for approval because of missteps by the state Cannabis Regulatory Commission almost had them throwing in the towel. And then supply-chain issues left them without a key part for their cultivation facility in Winslow.

[RELATED: New Jersey’s Cannabis Business Is Booming—But It Sure Isn’t Easy Money]

The missing part became their silver lining. “Rather than sitting and waiting, we asked for a modification to our cultivation license to grow in greenhouses, under natural sunlight, and bought five large greenhouses from the Amish,” says Gatto. “It was something different, and people really, really liked it.” (Most products sold in Garden State dispensaries are corporate-grown indoors under electric light.) They also sell their cannabis to about 30 other

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